Ted.com – Tim Leberecht: 3 ways to (usefully) lose control of your brand

Ted.com – Tim Leberecht: 3 ways to (usefully) lose control of your brand

In marketing, it is very difficult to control a brand. Tim Lebrecht talks about how encouraging customers to talk about your brand online may actually help you have more control.

People are going to talk about your business whether you like it or not. As you strive to stay involved with the conversations, you will be able to help better manage the conversations. As you interact with your customers or clients, you will be able to help them remember the positive of your business.

Claim your Business Google Plus Places Page

Claim your Business Google Plus Places Page

Google wants to help people to be able to find your business. The list every business they can find and try to organize them to make it easy for people to find what they need. If Google has already cataloged your business, you can do a simple Google search and see if you can find it. If you can’t find your Google Plus Places Page, you may need to set one up. To set one up, visit Google.com/Places/ and click on “Get Started Now”. If you do find it, it should look like the image below:

In the bottom right hand corner you will notice the “Manage this Page” button. When you click on this you will be asked to log into a Google account. If you don’t have a Google account, they are simple to set up. You can use the same log in you use for Gmail, YouTube or any other Google Services. Once you log in, Google will ask you to verify that it is your business by either calling the phone number that they have on file or by sending a postcard to the address they have on file. They will provide a pass-code that they will ask you for to verify that you own the business.

Google’s Promo for Google + Businesses

If you haven’t started using Google + for your business, you should definitely look into it at Google.com/+/Business/. It is a great social site that allows you to connect with your customers and potential customers.

[youtube http://www.youtube.com/watch?v=ozxfUtgySlo&w=853&h=480]

Claim your Business Google Plus Places Page

How to claim your Business Google Plus Places Page

Google wants to help people to be able to find your business. The list every business they can find and try to organize them to make it easy for people to find what they need. If Google has already cataloged your business, you can do a simple Google search and see if you can find it. If you can’t find your Google Plus Places Page, you may need to set one up. To set one up, visit Google.com/Places/ and click on “Get Started Now”. If you do find it, it should look like the image below:

In the bottom right hand corner you will notice the “Manage this Page” button. When you click on this you will be asked to log into a Google account. If you don’t have a Google account, they are simple to set up. You can use the same log in you use for Gmail, YouTube or any other Google Services. Once you log in, Google will ask you to verify that it is your business by either calling the phone number that they have on file or by sending a postcard to the address they have on file. They will provide a pass-code that they will ask you for to verify that you own the business.

Google’s Promo for Google + Businesses

If you haven’t started using Google + for your business, you should definitely look into it at Google.com/+/Business/. It is a great social site that allows you to connect with your customers and potential customers.

Samsung Galaxy S III

Samsung Galaxy S III

[youtube http://www.youtube.com/watch?v=nf5-Prx19ZM&w=853&h=480]

I admit I was a little tempted to get the iPhone 5, but only for a minute or so. I really enjoy the Samsung Galaxy commercials so I thought I would share one.

Midttrafik The Bus Commercial

Midttrafik The Bus Commercial

[youtube http://www.youtube.com/watch?v=snKbU5r0pBo&w=900&h=480]

I just watched a great commercial by midttrafik.dk for their buses. It is entertaining and keeps your attention. I really enjoy it when people make something simple and typically boring and make it exciting even jokingly.

Coke and Google

Coke and Google

Taking something old and giving it a new twist:

In 1971 Coke created a campaign bringing in youth from all over the world to sing a song about giving a coke to the world. With current technology, this is now possible. Teaming up with Google, they created vending machines that allow people to give a coke to the world.
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