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Crowd-funding online can be defined as multiple donors providing typically small amounts of funds individually to collectively accomplish a goal. Most non-profit organizations already have multiple means of raising donations to fund their general causes.
Crowd-funding is typically used by non-profits to fund a specific goal or purpose. For example, a non-profit medical clinic may desire to purchase a new device to test for a rare disease or to fix a roof damaged in a storm. To use their general funds may jeopardize their current functions. Online crowd-funding platforms may be used to describe the goal, the reasons why and help supporters spread the word about the campaign. The internet and social media allow for anyone to share vast amounts of information with anyone who is interested. Often campaigns for a specific project start as a tree with a few people who support the project and then tell their friends online. As the branches expand out, more and more interested parties are informed of the project.
A common misconception with crowd-funding is that the supporters will do all of the work. Crowdfunding is still a significant amount of work to organize and provide content that helps people become engaged in the campaign. That being said, online crowd-funding platforms often organically bring supporters who frequent the site and look for projects similar to your to support. There are several different platforms for crowd-funding, but a common theme of the popular online platforms is the reward system. Providing supporters with small tokens given in gratitude helps supporters show others they supported the project which also helps for future projects. Below are some of the basics of getting a campaign started.
http://www.causevox.com/nonprofit-storytelling-crowdfunding/
http://www.thefundraisingauthority.com/internet-fundraising/crowd-funding-your-non-profit/
https://www.kickstarter.com/help/handbook/getting_started
http://go.indiegogo.com/playbook/life-cycle-phase/the-basics
One of the major goals at RoboManagers is to help businesses automate tasks with technology. Andrew McAfee gave a great talk at Ted on Droids taking human jobs. The industrial revolution allowed us to overcome the limitations of our muscles. The technology revolution is overcoming the limitations of our minds. While many were worried about losing jobs in the industrial age, it allowed people to start working on more meaningful jobs. I think that technology will do the same and I am glad. Yes this will eliminate some jobs in the short run, but that will allow us to find more meaningful jobs. I do think work is important and necessary, but some jobs are pretty mindless. I think that creativity and innovation of people looking for work and others, will expand the job market to use technology.
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In marketing, it is very difficult to control a brand. Tim Lebrecht talks about how encouraging customers to talk about your brand online may actually help you have more control.
People are going to talk about your business whether you like it or not. As you strive to stay involved with the conversations, you will be able to help better manage the conversations. As you interact with your customers or clients, you will be able to help them remember the positive of your business.